Institute of Advanced Advertising Studies (IAAS) Course
SAVOR EVERY MOMENT
Concept AD campaign for Noosa Drinkable Yoghurt
From the three truths uncovered during our research we landed on the strategy of Savor Every Moment...
Noosa’s fruit smoothies already stands out as a premium snack product due to its delicious taste and velvety smooth texture. Our strategy is really about taking the time to Savor Each and every moment big or small. With this we aim to draw attention to the fact that anytime during the day is worth enjoying. We carefully chose the word Savor for our strategy statement, because it speaks to the passion of the brand and the intention for the product experience. As a double entendre Savor speaks to the two key selling pints of the product and the joy that the brand helps to create.
Drawing from the concept of Noosa time, our Social and Digital ads serve as a reminder to savor. Animated social ads will start by featuring a playful clock that spins and splashed as the text “Noosa Time” appears on the clock. The spinning continues until we see fruit and the Noosa Fruit smoothies emerge.
We also plan for banner ads on popular food related websites featuring the Noosa Time mitt along with a big splash to introduce the Noosa Fruit Smoothie.
When it comes to grocery shopping, we want to capture shopper’s attention anywhere in the store. We’ve come up with some in store design concepts that will help to guide people to the dairy aisle and then to the location of Noosa fruit smoothies.
Possible having something at the entrance to the store saying “It’s Noosa Time!” And will have images of fruit and milk to lead them to where Noosa is being stocked.
The taste of Noosa fruit smoothing being such an important driving factor of the appeal,
we think it is worthwhile to set up vibrant booths to give consumers an opportunity to se just how rich and flavorful it is.
To raise awareness we believe in giving consumers a chance to taste it for themselves! Our vibrant booths can be run in conjunction or separate from the aisle signage.
